Winning the Platform Shift
Marketers can utilize AI to drive creativity, expand their reach, and provide more value to consumers. They are accustomed to grappling with innovation and changing consumer attitudes, having lived through numerous technological shifts over the past two decades.
However, forecasting the future of modern AI is challenging due to its unusual, non-deterministic properties. It is impossible to simply extrapolate from the current state of AI to understand its future development.
Despite the changes, some things remain constant: consumers will always desire products, services, and experiences that resonate with and meet their needs, while marketers will always seek easier, faster, and more effective ways to connect with consumers.
Consumers will always want products, services and experiences that resonate and meet their needs.
Author's summary: Marketers must adapt to AI-driven changes.
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