Boots Launches Most Integrated Christmas Campaign
Boots is promising its Advantage Card holders the "biggest Christmas yet" with its 2025 campaign, featuring the beloved character Puss in Boots.
The campaign, titled "Gift Happily Ever After", focuses on the magic of gifting and the in-store experience, with a spotlight on Boots' beauty offering.
Boots is always starting out with a "really core human truth at the centre" of each campaign.
Developed in collaboration with WPP agency The Pharm, the campaign reimagines Puss in Boots as he searches for last-minute gifts for the Snow Queen's Ball at Boots.
Author's summary: Boots launches its most integrated Christmas campaign.
- Campaign title: Gift Happily Ever After
- Features: Puss in Boots, Boots' beauty offering
- Goal: Emphasize the magic of gifting and in-store experience
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