Waitrose reimagines print magazine
Waitrose is relaunching its print magazine and food content studio to make food "attainable" and celebrate the full shopping experience.
The Waitrose Food magazine, on shelves for over 25 years, is being redesigned to reflect changes in food culture and inspire a new generation of foodies.
make food "attainable"
Murray Stevens, Head of creative and content at Waitrose, considers the magazine a "key part" of the brand's content, "hugely cherished" by readers.
- Launch date: 30 October
- Partner: Dentsu Creative
Author's summary: Waitrose reimagines print magazine to inspire new foodies.
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