Netflix Experiments with Vertical Video
Netflix CTO Elizabeth Stone announced that the company is experimenting with vertical video to explore new content types.
Netflix isn't trying to be TikTok
At the TechCrunch Disrupt 2025 conference, Stone noted that Netflix aims to utilize the mobile platform without competing directly with apps like TikTok.
- Experimenting with vertical video for new content types
- Not competing with TikTok or short-form drama apps
- Aiming to offer a broader variety of content on mobile
Stone acknowledged that consumers sometimes seek "something more snackable" and Netflix needs to adapt to this demand.
Author's summary: Netflix experiments with vertical video.
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