Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups. However, the monthly churn rate for Disney+ jumped from 4% in August to 8% in September, and for Hulu from 5% to 10%.
- Disney+: 2.18 million sign-ups, churn rate 8%
- Hulu: 2.1 million sign-ups, churn rate 10%
An Antenna spokesperson told TheWrap that the estimated cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
Author's summary: Disney+ and Hulu face increased cancellations.
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