Acadia Pharmaceuticals' CEO on Rebranding and AI Integration
Acadia Pharmaceuticals CEO Catherine Owen Adams discusses the company's recent rebrand, expansion into rare disease marketing, and the role of AI in its strategy.
Acadia Pharmaceuticals, a neurological biotech, has rolled out a rebrand as it expands into the rare disease space, with AI playing a major role in its marketing strategy.
MM+M spoke with Acadia CEO Catherine Owen Adams on the company's rebrand, expansion, and AI integration.
- Expansion into rare disease marketing
- Role of AI in commercialization and marketing
- Benefits and challenges of marketing as a smaller biotech
Author's summary: Acadia Pharmaceuticals rebrands and integrates AI.
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