Expedia's Unpack '26: Trends in Travel
Expedia Group has released its annual global report, Unpack '26: The Trends in Travel, highlighting shifts in traveller behaviour and destinations for 2026.
The report tackles tourism's biggest challenge: overcrowding, and reveals seven trends, including slow down towns, reading retreats, and farm stays.
From sports you’ve never heard of, from book club retreats, slow down towns to farm stays, 2026 trends flip the script on traditional getaways.
- Destinations of the Year
- Slow down towns
- Reading retreats
- Banana Ball
- Farm stays
The trends are backed by data and insights from 24,000 travellers across 18 countries.
Author's summary: Expedia's Unpack '26 reveals travel trends for 2026.