Who Won Fashion Month SS26 on Social Media?
While creative director debuts made headlines, brands tapping into fandoms and cultural crossovers gained real online traction.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands leveraging talent trends to increase global reach and engagement.
Brands of all sizes prioritized the influence of Thai actors, TV stars like Christopher Briney, and long-term brand ambassadors from Hollywood and K-pop.
Brands tapping into fandoms and cultural crossovers gained real online traction.
Author's summary: Celebrities drove social engagement during Fashion Month SS26.