MSNBC Launches 'MS NOW' Rebranding Campaign
MSNBC has begun a new promotional campaign to introduce its network's upcoming name change to MS NOW. The initiative, titled "We The People," coincides with higher viewership expected on election day.
Promotional Spots Featuring Rachel Maddow and Maya Angelou
Two key promotional messages are airing as part of this campaign. One 60-second spot, called "Human Family," features MSNBC's leading host Rachel Maddow reading the preamble to the U.S. Constitution. Another spot highlights the legacy of the late Dr. Maya Angelou.
Rachel Maddow reads the preamble to the U.S. Constitution in the “Human Family” spot.
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Author's summary: MSNBC's "MS NOW" rebranding campaign leverages high-profile figures and election day timing to engage viewers with powerful promotional content and exclusive subscriber benefits.