MotoGP: Who is Richard Coleman, the Future Manager of the Tech3 Team?
In 2026, the French Tech3 team will enter a new era with Richard Coleman taking over as team manager after more than 30 years under Hervé Poncharal's leadership. While relatively unknown to the general MotoGP audience, Coleman brings a fresh perspective from motorsports and engineering backgrounds.
Richard Coleman's Motorsport Journey
Born in 1987, British Richard Coleman began his career as an apprentice engineer with Mitsubishi in the World Rally Championship (WRC). He later joined Chevrolet in the World Touring Car Championship (WTCC), gaining hands-on experience inside competitive motorsport.
With a blend of engineering expertise and business strategy, Coleman founded Bamboo Engineering, a team that made its mark in WTCC. He also collaborated with various teams across F3, Endurance, and GT Asia competitions.
Sports Management and Business Leadership
In 2014, Coleman established Mayfield Sports Management (MSM) based in Silverstone. The agency specializes in sports management, marketing, and sponsorship.
Under his leadership, MSM negotiated over $150 million in sponsorship deals across motorsports, football, and cycling.
Future Vision for Tech3
Coleman's background as both an engineer and business strategist signals significant changes ahead for Tech3 and a new vision influenced by the world of four-wheeled motorsports.
Author's summary: Richard Coleman's technical and managerial expertise positions him to lead Tech3 into a transformative future, blending racing engineering insight with proven business acumen.