That Luang Festival Boosts Consumption and Tourism in Laos
The annual That Luang festival has started in Vientiane, the capital of Laos, marking five days of vibrant celebration, spiritual devotion, and active commerce. This event, held from November 1 to 5, is among the most important cultural festivals nationwide, combining tradition, community spirit, and business opportunities.
The festival not only preserves Laos' cultural heritage but also stimulates tourism and trade. Many view it as an excellent chance to increase sales and introduce new businesses to the large crowds attending each day.
Business Opportunities at the Festival
Phoum, a 25-year-old resident of Vientiane, shared with Xinhua how the festival offers a platform to quickly grow small businesses by reaching a broad audience in a short time. Inspired by friends who successfully sold food last year, he and his friends set up a stall selling drinks and snacks to earn extra income.
"Last year, I watched my friends run food stalls during the festival, and I was amazed at how much they earned in just a few days. It made me realize that even a small business, in a big crowd like this, can grow quickly and reach many people," Phoum said.
Festival Highlights
- Dates: November 1–5
- Location: Vientiane, Laos
- Significance: Major national cultural event combining tradition and commerce
- Benefits: Boosts tourism, increases festive spending, supports community businesses
The That Luang festival exemplifies how cultural events can energize local economies while maintaining spiritual and communal values.
Author's summary: The That Luang festival in Vientiane blends rich cultural traditions with booming business, significantly supporting local tourism and small entrepreneurs through lively celebrations.