HYBE x LAFC Collab Brings K-Culture To Audi 2025 MLS Cup Playoffs
HYTE teams up with LAFC in a first-ever MLS sponsorship to celebrate K-pop culture and fandom in Los Angeles as the club begins the Audi 2025 MLS Cup Playoffs on October 29.
The Los Angeles Football Club (LAFC) is entering a significant sponsorship with the South Korean global entertainment lifestyle platform, HYBE. This partnership follows the announcement of South Korean professional footballer Son Heung-min joining LAFC, which boosted ticket and merchandise sales.
- Son Heung-min's LAFC jersey was the top-selling across the Fanatic Networks in just 72 hours after he joined the club.
- Los Angeles is home to the largest Korean cultural center in the U.S., including several Korean companies like CJ America, HYBE America, and Samsung Research America.
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Author's summary: HYBE partners with LAFC to celebrate K-pop culture.