Harrogate Spring Water Changes Advertising After ASA Ruling
Harrogate Spring Water has agreed to stop using the strapline 'since 1571' after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.
The ASA made this decision in response to complaints from the Pinewoods Conservation Group (PCG), which argued that the claim was misleading because it implied the company had been in existence since 1571, when in fact Harrogate Spring Water was founded in 2002.
The presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.
The year 1571 refers to when Harrogate's spring water was first recognized as special by William Slingsby.
Author's summary: Harrogate Spring Water stops using 'since 1571' strapline.