BIEN's Approach to Inclusive Character Design
BIEN, a motion studio, is working towards a future that normalizes diversity through its bespoke process, Inclusive Motion Design (InMoDe™).
“Design with, not for”
This principle forms the basis of BIEN's methodology, aiming to move away from tokenism and towards authentic representation of humanity.
- BIEN's co-founders, Ricardo Roberts and Hung Le, are on a mission to build more opportunities in design.
- The studio has endorsed a holistic approach to inclusivity since its founding in 2017.
BIEN takes the responsibility of character design seriously, recognizing the power of illustrated characters to move and influence people.
Author's summary: BIEN promotes diversity through inclusive design.