Why Ryan Serhant Didn’t Care If Owning Manhattan Had No Real Estate Deals

Summary: The Netflix series Owning Manhattan explores Ryan Serhant’s ambitions beyond traditional sales, revealing a mindset focused on brand building, storytelling, and media leverage rather than solely closing deals.

## Context p The article discusses Ryan Serhant’s surprise admission that Owning Manhattan did not require him to consistently feature real estate deals, emphasizing a broader strategic goal for his brand and media presence. ## Key Points - p Owning Manhattan centers on Serhant’s broader vision for SERHANT., not just transactional sales. - p The show positions him as a media-forward real estate entrepreneur who uses television to expand influence beyond commissions. - p Serhant has previously demonstrated success through branding, marketing content, and scalable brokerage growth across multiple states. ## Quotes - p “Despite 'Owning Manhattan' following his real estate brokerage, Ryan Serhant made a surprise admission about not needing to feature sales.” ## Additional Context - p The discussion aligns with Serhant’s history of leveraging media platforms (Bravo and streaming) to amplify reach and credibility in the luxury real estate market. ## Considerations - p The article suggests a deliberate trade-off: prioritizing brand storytelling and audience engagement over volume of deal disclosures on this program. ## Author’s Summary p This piece frames Owning Manhattan as a branding play for Serhant, where media momentum matters as much as, or more than, the number of sales showcased.

Us Weekly — 2025-12-06

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