Cebu Pacific Showcases the Philippines in Tokyo with Two-Day Pop-Up
Cebu Pacific brought the vibrant spirit of Filipino culture to Japan with a two-day pop-up event at Shibuya 109 on November 8 and 9. This event supported the airline’s inbound tourism campaign, “Fly to Your Happy Philippines,” designed to attract more Japanese tourists to explore the country’s famous islands and attractions.
Interactive Experiences and Prizes
- Guests enjoyed a simulated Cebu Pacific flight experience.
- They explored virtual tours of Cebu, Boracay, Bohol, and Palawan.
- Visitors could enter a raffle to win free round-trip tickets to the Philippines.
Airline Leadership Perspective
“Japan is a key market for us, and we continue to see strong growth in travel between our countries,” said Xander Lao, CEB President and Chief Commercial Officer, at a press conference in Tokyo. “Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific.”
Flight Operations Between Japan and the Philippines
Cebu Pacific operates direct flights from five major Japanese cities—Fukuoka, Nagoya, Osaka (Kansai), Sapporo, and Tokyo (Narita)—to destinations in the Philippines including Cebu, Clark, and Manila. As the largest Philippine carrier serving Japan, the airline plans to increase flight frequencies to selected Japanese destinations in the last quarter of 2025 to meet rising traveler demand.
Author's summary: Cebu Pacific’s Tokyo pop-up highlighted Filipino culture and boosted tourism, supported by expanding flights to meet growing travel demands from Japan to the Philippines.