Rosalía vs. Bad Bunny: The Choice Between Identity and Globalization via Spanish Lyrics
On her fourth album, the Catalan musician sings in 13 languages, while the most-listened-to artist in the world, Puerto Rican Bad Bunny, embraces only Spanish.
Bad Bunny on Language and Understanding
Earlier this year, Bad Bunny was asked on Popcast, The New York Times' music podcast, if he worried people wouldn’t understand his lyrics. He explained that even some Spanish-speaking Latinos struggle with his songs because he uses Puerto Rican street slang.
“I don’t care!”
This response, hummed by the 31-year-old artist Benito Antonio Martínez Ocasio, has become a mantra among his fans.
Political and Cultural Significance
Bad Bunny’s commitment to singing in Spanish and representing Latino culture goes beyond personal taste. It holds a political meaning in the context of current U.S. policies.
After Donald Trump’s return to power, official communication in Spanish was cut, and federal agencies were no longer required to assist non-English speakers. The Immigration Justice Campaign reports that 90% of those detained by Immigration and Customs Enforcement (ICE) are Latin Americans.
Language as Identity
For Bad Bunny, singing in Spanish is natural since it is the language he thinks in, making it a core part of his identity.
In contrast, Rosalía's multilingual approach embraces globalization, while Bad Bunny's focus highlights cultural pride and resistance.
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