Elf Beauty Sales Rise 14% in Q2, Propelled by Rhode
Elf Beauty reported a 14% increase in net sales year-on-year, reaching $343.9 million in the second quarter of fiscal 2026. This quarter also marks the first results including Rhode, acquired just before Q1 earnings in August.
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters,” said Tarang Amin, Elf Beauty chair and CEO.
Tarang Amin added, “We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us.”
Revenue Growth by Region
- US revenues increased by 18%
- International revenues rose by 2%
Rhode Brand Performance
CFO Mandy Fields highlighted Rhode’s Sephora launch as a key driver of growth. Speaking to Vogue Business, she said it was the second-best launch for the brand in North America.
“The launch was the second best launch that they’ve had in North America, which is incredible to see. Rhode continues to have momentum behind it,” Fields remarked.
Elf expects Rhode to contribute $200 million to net sales this year, covering August through March. On an annualized basis, Rhode is projected to reach $300 million for the fiscal year, representing 40% year-on-year growth.
Summary
Elf Beauty sustained strong growth, led by Rhode’s successful integration and promising sales trajectory, reinforcing confidence in their market expansion strategy.
Author's summary: Elf Beauty's 14% sales increase in Q2 is driven by the integration of Rhode, which is expected to reach $300 million in annual sales, showcasing robust market growth.