Canada Soccer and Infinity Announce Music Ambassadors and Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under the guidance of Grammy-winning producer Boi-1da. Spearheaded by executive producer Boi-1da, Perfect Pitch has been developed over recent months, blending various genres, cultures, and communities to reflect the diverse identity of Canada today.
About the Perfect Pitch Album
The upcoming album, scheduled for release before the next summer’s FIFA World Cup, will include original music, re-imagined tracks, and exclusive collaborations featuring some of Canada’s most renowned artists.
Role of Infinity & in the Project
Infinity & aims to enhance cross-promotion and activation opportunities across major entertainment and cultural platforms worldwide. This collaboration will help elevate Canada Soccer’s brand beyond sports and support the Canada Soccer Foundation.
Philanthropic Initiative Supporting Youth and National Teams
Perfect Pitch is a philanthropic project benefiting the Canada Soccer Foundation, which backs programs empowering youth, eliminating participation barriers, and strengthening Canada’s National Teams internationally.
“Infinity & is set to amplify cross-promotion and activation opportunities across key entertainment and cultural platforms globally helping to raise Canada Soccer’s brand beyond sport and in support of the Canada Soccer Foundation.”
Future Announcements
Canada Soccer and Infinity will reveal more artists, song releases, and activation plans in the coming months.
About Infinity
Based in Toronto and operating globally, Infinity is a full-service music and entertainment company specializing in project management, record label, talent management, and strategic partnerships. The company collaborates with artists, brands, and organizations to realize creative visions and achieve impactful results in the global entertainment industry.
Summary: The Perfect Pitch project unites top Canadian artists and producers in a philanthropic initiative supporting youth empowerment and Canada Soccer’s global presence through music and cultural collaborations.