Big Brother boosts 10
The return of Big Brother delivered a strong result for Network 10, ranking second in its timeslot and improving the network’s audience share. The show’s season launch at Dreamworld drew 774,000 viewers despite rainy conditions.
While My Kitchen Rules dominated the entertainment category with 1.01 million viewers nationwide, Big Brother still outperformed The Golden Bachelor, which attracted 708,000 viewers for Nine, followed by Spicks & Specks on 361,000.
Big Brother also led key demographics in the 16–39 and 25–54 age groups. It positioned itself as one of Network 10’s most successful 2025 launches, rivalled only by I’m a Celebrity Get Me Out of Here.
Other network results
- 60 Minutes: 619,000 viewers
- Portrait Artist of the Year: 553,000 viewers
- The Girl Who Caught a Killer: 549,000 viewers
- Ghosts Australia: 492,000 viewers
- Nine News: 1.28 million viewers, late edition 442,000
- ABC News: 888,000 viewers
- The Forsytes: 304,000 viewers
- Grand Designs Australia: 192,000 viewers
- 10 News: 289,000 viewers
- NCIS: Tony & Ziva: 210,000 viewers
- 10 News+: 191,000 viewers
- Social Media Murders: 189,000 viewers
Seven won the overall Sunday ratings, but Network 10 reported its best audience share in months. SBS listings for the night included SBS World News, JFK: One Day in America, The Castle: Rebuilding History, and Watergate: High Crimes in the White House.
“My Kitchen Rules topped entertainment, but Big Brother’s return lifted share for Network 10.”
Author Summary
Big Brother’s revival gave Network 10 a much-needed ratings bump, securing strong demographics and marking a promising start to its 2025 lineup.