Atomic 212 Promotes Lorraine Woods to Chief Investment and Operations Officer
Lorraine Woods has been elevated to the role of chief investment and operations officer at Atomic 212, a media agency owned by Publicis.
Responsibilities in Her New Role
Woods will oversee the modernization of agency processes, the implementation of innovative platforms and technologies, and the development of a cohesive, efficient operational culture across various business areas, including talent and resourcing.
“She is responsible for shaping a highly efficient, cohesive operational culture across several areas of the business, such as talent and resourcing.”
Reporting Structure
- Woods will report directly to Atomic 212’s CEO, Rory Heffernan.
- The agency’s general managers from Adelaide, Brisbane, Melbourne, and Darwin will now report to her.
Career Progression
Woods joined Atomic 212 in August 2016 as the national group trading director and client lead. She later became the national head of trading and was promoted to chief investment and trading officer in July 2024. This new appointment marks the latest step in her career at the agency.
Author’s summary: Lorraine Woods advances to a key executive role at Atomic 212, leading operations and investment while driving innovation and a cohesive culture across the agency.