Starbucks' limited-edition £23 Bearista Cup caused frenzy across cafes, leading to shortages, fights, and soaring resale prices. Fans queued before dawn, only to find empty shelves minutes after opening. The launch on 6 November, part of Starbucks' 2025 holiday collection, triggered high demand with no confirmed restock, leaving customers uncertain during the holiday season.
The Glass Bearista Cold Cup is a 20-ounce glass vessel shaped like a teddy bear wearing a green knitted beanie, complete with a matching striped straw. Priced at £23 ($29.95), it quickly became a sought-after holiday collectible due to its unique design and limited availability.
Based on previous Starbucks holiday releases, there is a chance of a small, unannounced restock later in the season. Past items such as festive tumblers and seasonal mugs have sometimes reappeared in select stores weeks after launch without formal announcements.
Industry observers explain that these secondary allocations "tend to be limited and distributed unevenly." Any return of the Bearista cup would likely be sporadic and depend on regional store supply rather than a broad release.
The Bearista Cup's scarcity has driven intense demand and unrest in stores, with potential for limited restocks being unpredictable and restricted.
The Starbucks Bearista Cup became a holiday craze due to its unique design and rarity, causing high demand and uncertainty about future availability.