UMD student creates mental health brand, publishes self-reflection journal with her mother

UMD Student Creates Mental Health Brand

Senior management major Ella Macduff and her mother, Terri Macduff, spent an eight-hour road trip from Massachusetts to the University of Maryland in 2023 discussing their personal struggles.

This conversation led them to discover their shared passion for breaking the silence around mental health, resulting in the creation of their mental wellness brand, Chasing Red Flags.

Chasing Red Flags, which promotes "authenticity over perfection," officially launched in January 2024. The brand is accompanied by a self-reflection journal titled "Let's Get Real," co-published by Ella and her mother.

Authenticity over perfection

Ella Macduff and her mother have taken a significant step in promoting mental health awareness through their brand and journal.

Author's summary: UMD student creates mental health brand with her mother.

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