Fullstory, a behavioral data company, has acquired Usetiful, a digital adoption platform, to expand its capabilities and enable real-time personalized experiences.
The acquisition allows for the integration of real-time personalized guides and support within applications, enabling product and workforce teams to act on behavioral insights and drive adoption and engagement.
Integration enables real-time personalized guides and support within applications.
Author's summary: Fullstory acquires Usetiful for enhanced digital experience.