Hyundai Collaborates with YouTubers on Off-Road EV Concept
Hyundai has partnered with two YouTubers, Jeremiah Burton and Zach Jobe, to design an off-road EV concept based on the three-row Ioniq 9.
The concept vehicle features a lifted suspension, auxiliary lighting, and unique wheels with aggressive all-terrain tires. It will be showcased at the annual SEMA show next week.
EVs have come a long way, so getting a chance to put our own spin on an off-road-themed Ioniq 9 is pretty cool
Burton expressed his enthusiasm for the project, stating he was "stoked" to work with Hyundai on the revamped Ioniq 9.
The Ioniq 9 off-road concept is a result of the collaboration between Hyundai and BigTime, a YouTube channel founded by Burton and Jobe after leaving Donut Media.
Author's summary: Hyundai partners with YouTubers to create off-road EV concept.