Chick-fil-A Opens Specialty Coffee Shop Concept Daybright
Chick-fil-A has entered the fast-food specialty coffee race with Daybright, a new cafe concept that opened west of Atlanta.
The coffee for the new brand comes from longtime Chick-fil-A supplier Thrive Farmers, a B Corp-certified company. The rest of the menu notably departs from that of the fast-chicken giant.
The prototype Daybright store in Hiram, Georgia, was developed by Red Wagon Ventures, Chick-fil-A’s innovation arm, as a separate brand.
Daybright keeps the chain’s operating DNA — including dual drive-through lanes, a dining room, all-day hours and closing on Sundays — but the menu looks more like that of a modern coffee bar.
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Author summary: Chick-fil-A launches Daybright coffee shop.
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