Gen Z Trends and the Future of Food and Beverages
Gen Z's wellness-driven eating habits are reshaping the grocery aisle, with a focus on health and reformulation. Policymakers are struggling to regulate ultra-processed foods, while major brands like Coca-Cola are pivoting towards protein and low sugar options.
According to SPINS, Gen Z and Millennial consumers are driving a "nutrient-density renaissance," redefining what it means to be "healthy."
- Gen Z's eating habits are focused on wellness and nutrition
- Policymakers are debating how to regulate ultra-processed foods
- Coca-Cola is shifting its focus towards protein and low sugar beverages
A "nutrient-density renaissance" is underway, driven by Gen Z and Millennial consumers.
Author's summary: Gen Z is driving a health-focused revolution in the food and beverage industry.
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