GymNation, the largest gym chain in the Middle East, has unveiled a billboard in Dubai that weighs a staggering one tonne, making it the heaviest permanent billboard in the world.
The billboard was created using forty weight plates joined together and required a team of strong individuals to install it, according to Rory McEntee, Chief Marketing Officer at GymNation.
THE ONLY BILLBOARD THAT NEEDS A SPOTTER
Due to its massive weight, Health & Safety representatives have sealed off the advert with perimeter tape to prevent any potential accidents in the event of a wall collapse.
This innovative installation marks the first time a UAE gym has built its own billboard, solidifying GymNation's presence in the region.
Author's summary: Dubai's GymNation sets record with one-tonne billboard.