Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
Tony Tjan, leader of MiniLuxe, a purpose-driven beauty brand, shares his insights on pioneering clean, ethical, and empowering nail care.
MiniLuxe is part of Observer's Expert Insights series, where industry leaders share their experience and deliver clarity on issues shaping their industries.
About MiniLuxe
MiniLuxe is reimagining luxury in the nail care industry, focusing on clean, ethical, and empowering practices from the inside out.
- Founded over 15 years ago to professionalize nail care
- A case study in using design, technology, and purpose to elevate everyday rituals into meaningful acts of self-care
Reimagining what luxury means: clean, ethical and empowering from the inside out.
Author's summary: Tony Tjan shares MiniLuxe's mission to revolutionize nail care.
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