Canada’s Lululemon Partners With National Football League
Canada’s Lululemon Athletica (LULU) is partnering with the National Football League (NFL) in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams, including both men’s and women’s NFL apparel and accessories, on Oct. 28.
Lululemon has been pushing more into sports apparel, with partnerships including the NHL and endorsement deals with athletes such as Max Homa, Frances Tiafoe, and Connor Bedard, as well as Formula 1 race champion Lewis Hamilton.
This move comes as Lululemon’s traditional business struggles with slowing sales due to tariff impacts and shifting consumer tastes.
Author’s summary: Lululemon partners with NFL on apparel deal.
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