Dunelm's Strong First Quarter Performance
Dunelm has reported a year-on-year sales growth of 6.2% to £428 million in the first quarter.
The homeware retailer attributes this rise to higher volumes and increased average item values from its product and category mix.
- Growth was broad-based across categories.
- Rugs and throws traded particularly well.
During the 13-week period ending 27 September, Dunelm launched its app, a milestone in its digital proposition development.
The app's functionality will be developed further to drive more inspirational and cross-channel shopping experiences for customers.
Author's summary: Dunelm reports 6.2% sales growth in Q1.
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