Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album "People Watching".
Fender chose to wear a T-shirt from Picante, a brand co-designed by a northerner from Manchester, showcasing his northern pride.
For northern people, being northern is something of a point of pride.
Fender's outfit consisted of the Picante T-shirt, black jeans, and black boots, opting for a casual look over a formal suit.
Author's summary: Sam Fender wins Mercury Award in style.