At the Mercury Awards, Sam Fender’s Picante fit was a Northern love-in

Sam Fender Wins Mercury Award in Northern Style

Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album "People Watching".

Fender chose to wear a T-shirt from Picante, a brand co-designed by a northerner from Manchester, showcasing his northern pride.

For northern people, being northern is something of a point of pride.

Fender's outfit consisted of the Picante T-shirt, black jeans, and black boots, opting for a casual look over a formal suit.

Author's summary: Sam Fender wins Mercury Award in style.

more

British GQ British GQ — 2025-10-17

More News