The CIO's Guide to AI-Driven Customer Experience in Financial Services
Financial institutions are leveraging AI to enhance security, deliver personalized experiences at scale, and streamline operations. However, success requires a strategic implementation that maintains human connection and trust.
In the financial services industry, customers have high expectations for the kinds of experiences their institutions provide. According to a Power report, the industry is making headway on this front, as their customer satisfaction scores rose slightly over the prior year.
Customer satisfaction is the direct result of concerted bank efforts to build more personalized, engaged relationships that empower their customers to better manage their finances.
Author's summary: AI enhances financial services security and experience.