TikTok creator Michael Willis Heard, known for the viral "Yes King" meme, has passed away. His daughter, Mykel Crumbie, confirmed the news in a Facebook post accompanied by old photos of them together.
Heard, who used the TikTok handle @loveandlighttv, was from Elyria, Ohio. He became known for his uplifting catchphrases like "Yes King" and "Love Yourself." These messages reflected his positive and motivational online personality.
On social media, he built a significant following: over 38,000 followers on Instagram and more than 11,000 subscribers on YouTube under the same name.
Heard went viral when a clip of him saying "Yes King" was reuploaded on TikTok, sparking a flood of user-created memes that spread his upbeat message across the platform.
According to his Instagram bio, Heard identified as pansexual and polyamorous. He was appreciated for blending humor, wisdom, and motivation while offering thoughtful advice on relationships, lifestyle, and sexual well-being.
In the 11th episode of the podcast Kingz in Konversation, Heard took part in a segment where he answered 21 questions alongside his co-hosts.
When asked about his greatest accomplishment, Heard said it was his daughter, Mykel, who was then 18 and preparing to attend nursing school.
Michael Willis Heard inspired thousands online through his positivity and authenticity, leaving behind a heartfelt legacy that blended humor, warmth, and encouragement.