The Interview: Aroma-Zone CEO on bringing France’s beloved beauty brand to the UK and democratising high-quality self-care - TheIndustry.beauty

The Interview: Aroma-Zone CEO on Bringing the Brand to the UK

TheIndustry.beauty speaks with CEO Sabrina Herlory Rouget about Aroma-Zone, its first UK store opening, and the brand’s expansion strategy.

Aroma-Zone’s UK Debut

Famous across France for its science-led, natural self-care products, Aroma-Zone is launching its first UK store at Westfield London this week. The brand is well-known for clean, effective, and eco-friendly skincare, haircare, and wellness lines.

CEO Sabrina Herlory Rouget’s Background

Since joining Aroma-Zone in November 2021, Sabrina Herlory Rouget has leveraged her leadership experience from Estée Lauder-owned brands MAC Cosmetics, Jo Malone London, and Bobbi Brown, as well as the L’Occitane Group.

Brand Evolution and Market Presence

Under her leadership, Aroma-Zone expanded its range to ready-to-use products like moisturisers, serums, and dietary supplements. These are sold online and in 27 stores across France, plus one in Belgium, reflecting a customer-centric strategy that fosters loyalty.

Customer Base and Growth

Today, Aroma-Zone serves over three million active customers, with 1.5 million new customers gained in 2024 alone. The brand is recognized for delivering accessible, top-quality products that appeal to a broad audience.

"Aroma-Zone has built a reputation for delivering high-quality, accessible products that appeal to a wide audience."

Summary: Aroma-Zone’s expansion into the UK marks a strategic step under CEO Sabrina Herlory Rouget’s leadership, capitalizing on its loyal customer base and commitment to clean, eco-friendly self-care products.

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TheIndustry.beauty TheIndustry.beauty — 2025-11-05

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