Government to introduce local content obligation for streaming services with more than 1 million subscribers - IF Magazine

Government to Introduce Local Content Obligations for Streaming Services

Nearly 18 months after the initial deadline, the Federal Government is progressing with new Australian content rules for streaming platforms. Proposed legislation will require streaming services with over one million Australian subscribers to allocate at least 10% of their total Australian spending—or 7.5% of their revenue—towards producing new local drama, children’s programs, documentaries, arts, and educational content.

This initiative follows Arts Minister Tony Burke’s announcement almost two and a half years ago, setting a July 1, 2024 deadline in the National Cultural Policy. The announcement led to extensive consultations involving streaming companies, free-to-air broadcasters, and industry guilds.

Development and Industry Feedback

By late 2023, the government was progressing, seeking industry input on two proposed models: one based on revenue and another on expenditure. However, despite a Senate committee's interim report urging priority introduction of these quotas, the deadline was missed.

Factors Behind the Delay

The Australia-United States Free Trade Agreement (AUSFTA) was considered a key factor contributing to the postponement.

Recent Advocacy

Independent MP Zali Steggall recently brought renewed attention to the matter by presenting the Change.org petition titled “Save Australian Stories” in parliament.

Author's summary: The government is advancing legislation requiring major streaming services to invest in Australian content, reflecting ongoing industry discussions and delays influenced by international trade considerations.

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IF Magazine IF Magazine — 2025-11-04

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