Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign

People’s Postcode Lottery returns to the streets this Christmas with its largest multi-channel campaign to date. The festive TV ad, crafted in-house and directed by Vince Peone through The Gate, features celebrities Davina McCall, Emma Willis, and Mike Wedderburn spreading seasonal cheer and announcing the brand’s biggest-ever prize pot of £38.2 million.

Fred Sirieix makes a dramatic entrance with a daring skydive from the lottery’s iconic red blimp, asking viewers:

“Could your door be the winning one?”

He reminds people to sign up before midnight on Sunday, 30 November.

Campaign Highlights and Broadcast Strategy

The campaign peaks the weekend before the sign-up deadline by hijacking broadcaster continuity segments.
Contextual voiceover messages are featured around popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
To widen its reach beyond TV, People’s Postcode Lottery partners with Goalhanger Podcasts, integrating the campaign into the popular The Rest Is podcast series.

Creative and Production Credits

The Christmas campaign was created in-house by People’s Postcode Lottery and directed by Vince Peone through The Gate, a creative agency.

Fred Sirieix’s skydive stunt adds dramatic flair while reinforcing the call to action for viewers to participate in the lottery.

Little Black Book | LBBOnline — 2025-11-04